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The Business Case for CRM
Glen Petersen's "ROI: Building the CRM Business Case" (Xlibris, 2003, ISBN 1-4134-0110-4, www.xlibris.com) is a guide for CEOs who want to benefit from CRM. Its numerous examples and case studies give managers sharp insight into what creates success and what causes failures.
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Copyright © 1981-2010 by Computer Language Company Inc. All rights reserved.
All other reproduction is strictly prohibited without permission from the publisher.
Copyright © 1981-2010 by Computer Language Company Inc. All rights reserved.
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