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A Credit Card Analysis
The goal of this credit card analysis is to determine the most influential factors common to non-profitable customers. In this case, BusinessMiner determined that the credit limit had the greatest affect on profitability and prioritized the results in graphical form. (Screen shot courtesy of Business Objects.)
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All other reproduction is strictly prohibited without permission from the publisher.
Copyright © 1981-2010 by Computer Language Company Inc. All rights reserved.
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